Online Reputation Management and How To Protect It From Security Threats

Online Reputation Management and How To Protect It From Security Threats

The reputation your business makes in the World Wide Web can affect the amount of success you’ll have in the future. If your business has a strong online presence and is able to build a unique brand, it’ll be easy to haul in customers and increase profit.  

Your business will become a reliable name in the industry and customers will trust your products and services. Making your business visible in a platform that’s accessible and convenient for every customer can be your stepping stone towards success.  

However, it’s not enough that you create an online reputation – you should also work on maintaining this reputation by protecting your business from any security threats. You’d want to use the Internet as an ally for your success and not as a tool to damage your business, right? 

The accessibility and convenience of the Internet can be seen as a double-edged sword: its easy for you to communicate with your customers and vice versa, but its also easy for hackers to try to ruin your business. The reputation you’ve built for years can be wiped out within minutes. To ensure that this doesn’t happen, protect your business from any security threats by using a proxy server and doing the following the tips below: 

1. Take charge of your online reputation

Although intangible, online reputation plays a vital role in your business success. When your business has a good online reputation, every goal you want to achieve will come easier – gaining customers, increasing profit, and staying ahead of the competition. Conversely, damaging it can be very costly and can even become the reason why your business will be short lived. Fortunately, you can now use different tools or hire professionals to learn more about how you can protect your online reputation better. You can also choose to hire professionals to do the job for you. 

2. Use strong passwords

You’ve invested time, money, and effort in your business; protecting it with a “password123” password doesn’t help at all. If you want your business to be safe from cyber hacks, use strong passwords. These passwords should contain symbols, numbers, and a combination of lowercase and capital letters. Additionally, you should never use your birthdate as your password. Use different passwords for each of your accounts. Most businesses commit the mistake of using one password for all of their accounts, so make sure you don’t do the same. 

3. Encrypt your data

The data you store in your system usually includes your business’ financial health and trade secrets. This information is private and should only be accessed by certain employees in the business. As hackers are prevalent today, this information can be available in public. Encrypting your data is one of the easiest ways of protecting your business from these hackers. When you use codes to protect your data and other files, it’ll be hard for hackers to get into your system. The more complicated your codes are, the tougher it’ll be for hackers to commit malicious acts against your business. 

4. Use social networks with caution

Every human in the world has at least one social network account. Businesses can easily find their target audience using the right social networking site. Because social media can provide a long list of benefits and is cheaper compared to creating a website, many businesses opt to use this platform. While there’s nothing wrong in taking advantage of social media for your business’ operations, you should be careful on how you use it. Sharing too much personal information about yourself or the business can lead to identity theft. They can use your pictures and personal information to engage in fraudulent activities, making your customers think that they’re communicating with you. When this happens, it’s not only your business that will be adversely affected but your personal life as well. 

5. Protect sensitive data

Wi-Fi is already available anytime, anywhere. Nowadays, you can connect to a Wi-Fi network when you’re waiting for public transportation or when you’re dining at a restaurant. However, just because Wi-Fi is accessible doesn’t mean that you should immediately connect to it. Accessing your accounts using public Wi-Fi networks makes you vulnerable to hackers. Once they have your usernames and passwords, it’ll be easy for them to make transactions on your behalf without you knowing it. They can post misleading information against your business, and you’ll be clueless about it. 

First Things First 

Aside from coming up with products and services that you think will satisfy your customers, your business should also prioritize protecting its online reputation. After all, regardless of how innovative, useful, and cheap your offerings are, if customers don’t trust your business, you’ll never earn a profit. Apply the tips in this article, and also do your homework and look for other sources that can help you protect your business from any security threats. The more diverse your strategies are, the easier it’ll be for your business to combat security threats.