We live in a world that’s almost always online. It might benefit many of us, but it has also increased the surface area for cybercriminals to attack. While it seems as if the safest option is to “unplug,” expanding an organization’s cybersecurity measures is the best way to mitigate threats and maximize productivity.
When properly implemented, cybersecurity can increase productivity and keep an organization secure with today’s growing threats. Let’s examine how.
1. Attack Mitigation and Monitoring
Everyone is aware of the fact that business and malware don’t mix, and one of the primary purposes of a cybersecurity platform is to protect a company from potential attacks. An attack can be the result of a cybercriminal trying to breach company systems, install malware, or shut down operations altogether, and these attacks can happen at any time to any company.
Preventing malware attacks and protecting data in transit is one of the priorities of cybersecurity, and you can do this by using a dedicated broadband for your company. It makes sure that a company system is protected in case of an attack. A good platform will also allow IT administrators to maintain and monitor company networks in real-time to check for any issues that may arise.
2. It Protects Your and Your Customers’ Data
A data breach can cost your company millions of dollars, depending on the scale on which you operate.
One of the primary goals of cybersecurity is to protect you and your customers’ data from being stolen or manipulated by unscrupulous individuals. Data breaches are costly, and it takes a lot of time and effort to “re-protect.” Millions are lost yearly to stolen personal information and the costs of the cleanup that follows.
By protecting data, a business can save money, time, and effort, that could be better spent on scaling a business.
3. It Allows for a Safe Environment to Work Online
Proper internet security procedures in place will allow a business owner and staff members to be able to work safely online. It will enable a higher degree of freedom and, in a sense, allow for greater mobility and productivity.
Organizations can freely work using the internet without having to be overly apprehensive that a wrong click or a simple mistake may lead to the shutdown of a website or an intranet system in the company. The absence of fear allows for productivity, but there should always be a certain level of standard due diligence whenever someone works online, regardless if they are protected or not.
4. It Prevents Web Property Shutdown
This is a significant factor, especially for those who run ecommerce-based businesses predominantly. However, one should note that regardless if only a portion of the company is based online, or even if it maintains just a minimal online presence, an attack could still hamper normal operations.
A malware attack on an ecommerce platform can shut down the website preventing customers from transacting with a website, resulting in the loss of potential sales and public distrust.
5. An Attack Can Hurt a Company’s Reputation
Having information stolen, a website shut down or financial damage due to a cyberattack can also hurt your reputation as a business. Consumer confidence can easily be rocked if they find out that a website that they trust with their personal information such as their credit card details has been breached.
This can be worse than losing a couple of hours or days in online transactions.
When a company’s reputation is hurt, it takes more than just a couple of days of damage control before it trust can be restored. Having a cybersecurity platform in place, in a sense, is proper insurance for a company’s credibility.
One can also say that cybersecurity looks good for a company. Take for instance websites with SSL certificates—sites with encryption that are usually indicated by a green lock next to their address—they are more trusted because customers perceive that their transaction with these sites is more secure.
6. It Supports the IT Team
An IT team is already overloaded with the things that they have to do to fix the computer networks, computers themselves and other platforms. By having a robust cybersecurity platform, an IT team can rest assured that they have a support system just in case a company is attacked.
There are numerous benefits to the implementation of a cybersecurity platform, and they’re not just in place to mitigate the loss of money. A good cybersecurity solution will enable trust from customers, and it can allow for employees to work better. It’s also a great way to minimize anxiety in a business that is associated with a potential cyberattack. Regardless if you are a small business or a larger one, you need to invest in cybersecurity.