Call tracking can remain a mystery to a lot of marketers because of its rather technical nature, and this is a belief that’s reasonable to have. However, if you have a business website you want to gain traction to your audience, you may want to consider utilizing call tracking to achieve maximum benefits – especially if your business is localized in countries such as Jamaica. Call tracking can be a good way to track statistics and organize your demographics to provide much better service, among other benefits.
Are calls really that important, though? A few numbers might help establish this point. For instance, did you know 80-percent of sales actually need as many as five (5!) follow-up calls after first meetings in order to be finalized? In fact, sales reps take as much as 18 or more calls if they want to connect with prospects, with call back rates even reaching below 1-percent. This means each call you make is extremely important to your sales, and what happens there can easily determine if you’ll get your valuable returns. If you want deeper insights towards the nature of what’s happening in your calls, call tracking can actually get you that kind of information.
Call Tracking For Your Business Website: How Will It Work?
With the above taken into consideration, it’s essential that you take into consideration just how you want to approach your calls when you have a business to take care of. A business website can be a powerful tool to reach your audiences and your customers, so you need to create a website that’ll cater to your business needs. Then you should add in an efficient call management system in your website to maximize your site’s potential and have lasting consumers as well. Call tracking can be a good tool you can rely on if you want to reorganize your business website’s leads much more efficiently. Here’s how:
Retrieve an accurate assessment on the performance of your website in terms of sales:
If your business website is dedicated to introduce people to a service and/or product, it’s important you get an assessment just how it’s getting you sales. Having a phone number assigned to your website and tracking it allows you to determine just how much calls your site is generating – and in turn, how many sales you’re creating – with much more accuracy.
Compare your website’s performance with your other marketing channels:
If you have a business website and you’re working with other marketing channels, you can actually compare your website’s performance with them. This is because you can finally be able to track different metrics with much ease when your channels are now segregated into their separate numbers. You can then determine just how you can improve your site’s performance in relation to your channels with this data.
Create better campaigns in relation to your business website:
Just because you have a business website doesn’t mean your campaigns should stop there. With call tracking, you can get a better assessment of just what your customers like about your website, and in turn use this as a means to formulate other campaigns to lead users into the website. What sort of keywords should you use for advertisements? What content in your site is best for blogger outreach? Call tracking can optimize these decisions based on how your site generates income or returns.
Test your keywords with more efficiency:
Keywords play an integral role in search engine optimization (SEO), and if you want your website to rank, you’ve got to choose your keywords properly. After all, it’s these keywords that set your website apart and at the same time position you in a particular part of your niche. Unfortunately, as search engines don’t give out their algorithms, you’re mostly left to your own devices when testing keywords for SEO, as you really have to do trial and error when choosing a keyword for a particular page or piece of content and wait for results. At least, until now. With call tracking, you can simply use specific keywords for two variations of the same page or type of content, with each “variation” assigned a specific number. Simply wait for calls, link back the number to a keyword, and you have your keyword of the day!
Compatibility with a lot of other analytics software:
When you handle a business website, you likely have analytics tools that are dedicated to analyze page views, conversions, speed, and other kinds of website-related metrics. However, call tracking can provide your analytics with an impressive amount of data thanks to its ability to track calls made to numbers on your website. This can give your reports an entirely new dimension – as now you’re not only looking into statistics of your website in itself, but of calls and returns it actually generates.
Make decisions for your website without waiting for reports:
One aspect of call tracking that a lot of people admire is its ability to provide you with information in real time. This is helpful, as you now have the capacity to actually look into your site’s performance without waiting for people or sites to send you reports. Some call tracking software are also compatible with gadgets and mobile devices. This means you’re capable of viewing statistics wherever you are, at whatever time you choose, and make decisions for your website without interruptions.
The Takeaway: Call Tracking To Boost Your Business Website Efforts
When you do call tracking, it’s important to remember that it doesn’t just “track” data, but rather track data relevant enough for you to act upon. When you take that into consideration, you can actually find better ways of using the data you find into making positive changes to your company’s overall sales and marketing landscape. Do consider how call tracking can potentially fit within your existing infrastructure, and you may actually get yourself a positive edge against your competition.