Nowadays, websites are essential for every entrepreneur, blogger, or influencer. A website is a way to reach out to a wider target audience wherever you are. By searching for your website’s name online, people can reach out to your business, especially if your target market is composed of international consumers.
However, your website can also make or break your business. If you have a user-friendly website, your site visitors may easily find what they’re looking for. On the other hand, if you’ve got a website that takes time to load or doesn’t contain informational materials, visitors may immediately leave your site. As a result, you may lose potential paying customers.
One way to prevent this is to learn how to code and consider the following before creating a website or letting someone design it for you:
1. Your Purpose
Before immediately jumping into the process of designing a website, you should first clearly define the purpose of your website. You may have a general overview of how you want your website to look and function, and listing it down will work to your advantage.
After this, you need to specify your purpose, which stems from your general objective. For instance, if your website is a personal blog, then what’s the blog all about? If it’s a website for your business, then what’s your business’s end goal?
By establishing how you want your website to cater to its audience, it’ll be easier to decide on what’s going to be included in your list. Moreover, by clearly defining your purpose, you can avoid adding details, content, and layout that might not align with your objectives.
Without a specific purpose, you may end up designing a website with mixed content that might not be appealing to some visitors.
2. Site Name
Now that you’ve established the purpose of your site, refer to it when creating your business name or domain name. Since your domain name describes your brand or business, it’s vital to use words that’ll reflect what your site is all about.
To help you with, here’s a list of what you need to consider when creating your site name:
- Choose words that are easy to remember. For instance, if your site is about blogging tips, then “blogging tips 101” may be easier to remember than a site named “writing articles the right way.”
- Also, it would be best if you keep your domain name as short as possible. By doing so, people can search your site name faster and easier.
- Keep in mind, however, that before finalizing your domain name, it’s best to check your country’s trademark laws. By doing this, you can avoid using a patented domain name.
3. Design And Style
After establishing the most vital factors of your website, you may now proceed with designing your website. Of course, you should always rely on your site name and purpose when designing, but also consider trends in web design. The color, visual aids, and typesetting should all be consistent with your brand.
Here are a few things you need to factor in when designing your website:
When choosing colors for your site, you should not have more than three base colors. It’s best to choose colors that’ll complement each other.
Yes, visuals do help give your website an impressive look. However, overly decorating it may not appeal to everyone. Thus, you should choose images that are non-intrusive and complement your site’s theme.
Font types and font sizes should have balanced typography. Although it may seem beautiful to use calligraphy font types, using it for all your texts is not advisable. Instead, use simple fonts that won’t hurt your reader’s eyes. As for size, use bigger fonts for headers or important words, and use smaller fonts for general text.
4. Web Content
Aside from the visual layout of your website, the content of your site also matters significantly. Your web design should attract site visitors while your content should make your visitors stay. That being said, you should create high-quality and informational content.
Even if your website is a commercial site, having a page for your informational blogs can increase your subscribers. So if you’re selling health products, your content must be health-related as well. That way, you’ll stand out in your niche as you’re helping and engaging with your potential customers.
Your website will be useless if it does not rank high on search engines. That’s why you need to understand and incorporate search engine optimization (SEO) in every aspect of your website. From the domain name, content, photos, videos, and layout, it should be SEO-friendly. This means that your site should be on the first pages of search engines, if not at the top ranking list.
When it comes to your domain name, use a keyword that’ll describe your site, as well as rank at the top of search engines. Also, it would help if you use keywords in your content, videos, and images.
When it comes to your design, it should be mobile-friendly and accessible. Thus, your website should load using every kind of device so that visitors won’t leave your site.
As a result of ranking high on search engines, your site will become known online since people usually click on the search results on the top pages.
It may seem easy to create a website, but designing a high-ranking and responsive one should not be taken lightly. You need to lay out a plan and consider the factors mentioned above. Although these are only a few of the things you need to look out for, they’re one of the most important ones.
Now that you know what to factor in, you can now start designing, or at least know what your website should be like when a developer creates it.